Popularity is determined by factors such as the Pokemon featured on the card and the set the card comes from
When your modified creatures attack they can double the counters and create copy tokens of the auras and equipment attached to them
One of these will be shockingly good in Standard, to my chagrin, but Ive got serious doubts about some seemingly popular cards like: Dragonhawk, Fate's Tempest Eluge, the Shoreless Sea Glarb, Calamity's Augur Helga, Skittish Seer Hugs, Grisly Guardian Mabel, Heir to Cragflame Muerra, Trash Tactician Vren, the Relentless Wick, the Whorled Mind So yeah, most of the story arc cast is underwhelming
And when that duo is wrapped in rainbow foil
Theres a desire to print Universes Beyond as a separate product line that doesnt necessarily interfere with mainstream Magic